2022-H1 sales results: Dacia continues its growth as the brands shores up its podium position for european retail sales

• With 277,885 registered vehicles by the end of June 2022, Dacia's sales increased by 5.9% compared to the first half of 2021 in a market marred by supply crises.
  • This result is driven by the success of the bestselling models Sandero (112,000 units, +1.8% vs. H1 2021) and Duster (99,000 units, +5.5% vs. H1 2021) and the two new models Spring (20,000 units) and Jogger (21,700 units).
  • This makes Dacia the only European brand among the 20 largest brands in the European PC and LCV market to experience growth.

• In Europe, Dacia shores up its 3^rd place in terms of retail sales.
  • Sandero has remained the best-selling model for retail customers in Europe, every year since 2017, while Duster shores up its position as the best-selling retail SUV in Europe since 2018.
  • This performance is based on conquest and loyalty rates at the best market level (76% of Dacia buyers previously owned a different brand of vehicle, and 64% of Dacia owners stay with Dacia at renewal time)[1].

• The success of the new models is confirmed with more orders than car registrations.
  • Dacia Spring, the 100% electric city car, continues to make electric mobility accessible to all with an average of more than 5,000 orders per month for the first half of the year.
  • The All-New Dacia Jogger, the 5- and 7-seater family vehicle, saw an order intake of more than 50,000 for the first 6 months of 2022.
• The new brand identity across all models was announced on June 15^th, with orders starting on June 16^th and the first vehicles reaching dealerships during the 4^th quarter of 2022.

INCREASING VOLUMES AND MARKET SHARES

Up 5.9% on the previous year, Dacia’s volumes reached 277,885 units in 2022 in a market heavily marred by the pandemic and electronic components crisis. Within the scope of its distribution coverage, Dacia increased its market share by 0.8 points to 3.9% despite a market drop of 14.6%.

Dacia’s growth can be explained in particular by the success of its new range. In the first half of 2022, Dacia shored up its position as the 3^rd best-selling brand in the European passenger car market with retail customers.

To be specific, Dacia is on the podium for retail passenger car sales in France (2^nd), Romania (1^st), Italy (3^rd), Portugal (1^st), Poland (3^rd), Croatia (3^rd), Czech Rep. (3^rd), and Hungary (3^rd). It is close to taking out a podium position in Spain (4^th) and Belgium (4^th). Compared to the first half of 2021, the brand gained 4 places in Germany (9^th), boasting the 2^nd best growth in the local retail passenger car market.

Outside Europe, Dacia maintains its leadership in Morocco.

The combined orders of Dacia Spring and petrol-LPG Bi-fuel models (ECO-G, up to 10% less CO₂ emissions) account for nearly half of all orders (48% of Dacia orders placed outside excluding Morocco). The mix increased by 7 points compared to the first half of 2021.

The growth of Dacia’s sales despite a steeply declining market confirms the relevance of its positioning built on the best value for money on the market

Electric and LPG ECO-G versions accounted for almost half of all orders in the first half of 2022, reflecting Dacia’s push to advocate for a smarter way of consuming automotive.

Xavier Martinet, SVP, Dacia, Marketing, Sales & Operations

A STRONG RANGE BUILT ON FOUR PILLARS

• Spring: on the podium for all-electric private passenger vehicles in Europe[2]
• Sandero: the most-sold retail passenger car in Europe since 2017
• Duster: the most-sold retail SUV in Europe since 2018
• Jogger: the most affordable 7-seater family car on the market, most often ordered with the highest trim level (64%)

THE NEW BRAND IDENTIY

• June 2021: the new Dacia identity is rolled out across the brand’s websites, advertisements, and brochures
• Early 2022: dealerships phase in the new identity on the exterior of its sites, boosting the Dacia network’s visibility
• 16^th June 2022: orders start for all Dacia models (excluding Lodgy) with the new identity (new emblem, logotype, colours). First deliveries will take place late 2022.
• October 2022: the new line-up bearing the brand’s new visual identity and Dacia Link emblem will be shown at the Paris auto-show. Dacia customers can already view the upcoming models in augmented reality thanks to the Dacia AR app (downloaded 12,000 times):

bit.ly/DaciaAR

[1] Data 2021 G5

[2] Vehicle registrations between January and May 2022 in Europe (end of June data not yet available)