Stevige groei voor Dacia in Q1 2023: hogere verkoopvolumes en groter marktaandeel

AANHOUDENDE GROEI IN VERKOOP EN MARKTAANDEEL

Dacia heeft als automerk met de beste prijs-kwaliteitverhouding in het eerste kwartaal van 2023 aanzienlijk hogere verkoopvolumes gerealiseerd en zijn marktaandeel nog verder versterkt. In de landen waarin Dacia actief is, verkocht het merk 171.789 exemplaren, een stijging 34,3% ten opzichte van dezelfde periode vorig jaar. Dankzij een geüpgraded distributienetwerk en de nieuwe merkidentiteit groeide Dacia's aandeel op de Europese personenautomarkt met een significante 0,8 procentpunt tot 4,6% - de grootste stijging van de top 30 grootste automerken.

In France, the brand’s largest market, 38,938 Dacia vehicles were registered in the first quarter, representing an increase of 32.6% on 2022. This performance pushed Dacia’s (PC + LCV) market share up 1.2 percentage points to 7.6%. The brand reported record-breaking sales volumes and achieved its highest-ever market share, strengthening its third place position in the retail market across all sales channels. Four Dacia models were among the ten bestselling cars in the retail market – the Sandero, the Spring (the bestselling all-electric vehicle), the Duster and the Jogger ranked first, fourth, fifth and tenth respectively.

In Italy, Dacia sold 25,142 units in the first three months of the year (up 29.7%) and achieved a market share of 5.3% (PC+LCV), up 0.2%. For the first time, Dacia has become the best-selling brand in the retail PC market with a 9.6% market share.

Dacia also saw strong growth in Germany, where it sold 16,399 units (up 30.4%) and reached a market share of 2.2% (PC+LCV), up 0.4%. It was the brand’s second most profitable quarter ever in the country.

Sales in Spain increased significantly – by 140.1% – in the first quarter. Dacia sold 11,650 units and achieved a (PC + LCV) market share of 4.3%, up 1.7%.

In Romania, Dacia models took all top five spots in the PC market. The brand registered 13,651 units, an increase of 81% (PC+LCV). This represented a market share of 33.1%, up 9.8 % on the same period last year.

AN ENERGETIC START TO THE YEAR FOR DACIA

In the first quarter, Dacia maintained its momentum by expanding its range of electricfied vehicles. This included the Jogger HYBRID 140, the brand’s first-ever hybrid and the most accessible hybrid family car on the market, and the introduction of the new ELECTRIC 65 motor (65 hp/48kW) for Spring. The recently introduced ELECTRIC 65 engine is coupled with a new unique gearbox to increase the torque delivered to the wheels. It provides greater acceleration and recovery, offering improved versatility and driving pleasure.

A clear affordable electric mobility solution, nearly 110,000 orders have been placed for the Dacia Spring since its launch.

Launched on four key Dacia models on 1 March, the Extreme trim level embodies the brand’s outdoor spirit, boasts a unique adventurous look and new features. The Sleep Pack, the first accessory to be launched as part of the new InNature accessories range, also reinforces this outdoor spirit.