DDW is Northern Europe’s largest design event, held annually in Eindhoven, where innovative designs from approximately 2,600 international designers are exhibited to more than 350,000 visitors from home and abroad.
Renault was once again involved as a partner of this year’s DDW and deployed 35 Renault Megane E-Tech electric models as a free, 100% electric shuttle service. These ‘Renault Design Rides’ were used to transport visitors between the more than a hundred different DDW locations in Eindhoven. And with success, because the Design Rides were eagerly used. The Renault Megane E-Tech electric models even drove a record number of 67.000 emission-free kilometres through Eindhoven. This saved approximately 100,000 kilograms of CO2. These Renault Design Rides were charged at one of the largest mobile charging plazas in Europe, which was specially constructed for DDW.
The partnership with DDW was also the ideal opportunity for Renault to profile itself in the world of progressive design, a theme that is of paramount importance to the brand. At Renault’s own booth in the Klokgebouw, the all-new Renault Scenic E-Tech electric made its national debut. There was also a lot of attention for the three unique Renault concept cars on display, that were developed in collaboration with renowned designers: the Twingo x Sabine Marcelis, the R5 Diamant by Pierre Gonalons and the R4 Suite n4 by Mathieu Lehanneur.
As the icing on the cake, Laurens van den Acker, Chief Design Officer at Renault Group, also came to Eindhoven. On October 28, he gave a presentation about the process from design to production, using the sustainably designed Renault Scenic E-Tech electric as an example. His performance was well attended by the DDW audience and added extra value to Renault’s involvement as a partner of DDW.